&lt;p&gt;No Sulfates, No Parabens, No Dyes&lt;/p&gt;&lt;p&gt;Enriched with Vitamin E, Easy to grip bar for bathing your new born&lt;/p&gt;&lt;p&gt;Johnson's baby soap has a rich, creamy lather that gently cleanses and helps keep your baby's skin soft and supple&lt;/p&gt;&lt;p&gt;Preserves baby's natural skin moisture&lt;/p&gt;&lt;p&gt;Recommended by doctors&lt;/p&gt;&lt;p&gt;Clinically mildness proven&lt;/p&gt;